+Plus Ultra+ Sticker Pack

Brooklyn, NY - 2/28/25 – Hip-hop star Jay Critch is set to make waves in the music scene with the release of his new album, "Plus Ultra," which will feature the stunning full production of platinum producer Laron. This innovative collaboration is poised to redefine the sound of contemporary hip-hop, blending critical lyricism with Laron's genre-bending production style.

"Plus Ultra," translating to "more beyond," embodies Jay Critch's relentless pursuit of excellence and progression in his artistry. This album, featuring 15 original tracks, showcases his signature style while pushing creative boundaries through a sophisticated blend of hip-hop, R&B, and experimental sounds that reflect both artists' unique musical landscapes.

The lead single, “Pink Cups,” is a hard-hitting anthem brimming with infectious bars and motivational lyrics, already generating buzz on streaming platforms and social media. Accompanying the single is a visually stunning music video directed by acclaimed filmmaker Wonton Designz, which premiered on 1/3/25. Fans can expect to see more visuals from the album, further enriching the narrative of Jay Critch’s journey.

Laron, known for his work with numerous chart-topping artists, has crafted intricate soundscapes that elevate Critch's dynamic lyricism. 

In the lead-up to the album's release, Jay Critch will be launching a social media campaign inviting fans to connect through hashtag #PlusUltraChallenge, encouraging them to share their own personal stories of perseverance and ambition, resonating with the album's core themes.

https://vyd.co/PlusUltra